[Download the program brochure as an Adobe PDF document.]

The Utah Building Farmers program builds agricultural community and capacity through classroom and experiential learning. The Direct Market Track is a series of eight evening classes designed to help both new and experienced farmers refine and enhance their business development, management, and marketing skills to succeed in direct market outlets, such as farmers' markets, roadside stands, CSAs, and restaurants.

Who Should Participate

  • Newer farmers/ranchers who currently direct market their products or plan to
  • Experienced farmers/ranchers looking to retool and/or refine/enhance their current business
  • Next generation farmers/ranchers returning to the family farm and seeking new/alternative enterprises to enhance existing production¬†

Dinner is included and provides time for socializing and networking. Sessions explore content useful to all levels of experience. Newer agricultural producers learn in this community of producer students and teachers. The program thrives on participation from producers of all levels of experience.


  • Farmers and ranchers develop new networks in their local area for:
  • Inputs (land, adapted or leased equipment, seed, transplants, irrigation equipment, etc.)
    Processing and handling (livestock meat packing, post-harvest field handling, transporting products, etc.)
  • Specialized production and season extension (hoop house production, etc.)
  • Marketing outlets (how to access and merchandise for farmers' markets, how to manage a CSA, how develop relationships with restaurants, etc.)
  • Credit and loan programs (how to access federal agency programs and local credit providers, etc.)
  • Other farmers and ranchers who can serve as resources and support as the participants learn together

Completing the program provides participants with:

  • A business plan complete with feedback from peers, more experienced producers, and potential lenders.
  • First-hand knowledge of Federal agency programs, such as the NRCS conservation plan assessment.
  • Opportunities for mentorships and internships with more experienced producers.
    Opportunities to gain direct market sales experience.

"Utah State University is an affirmative action/equal opportunity institution."



Information to come.










Began as a regional partnership to build community and capacity among a new generation of direct market farmers and local food systems.

For additional information, contact:

Dawn Thilmany McFadden
(970) 491-7220

Jo Ann Warner
(509) 477-2168

Western Extension Risk Management Education

Initially funded by the USDA Beginning Farmers and Ranchers Development Program (grant award number 2009-49400-05877).